Fly Out Front

16 • You Got to Be a little bit Crazy to Fly Out Front

Give a Certain Sound: Talk Up the Movement with Everyone, Everywhere

• Identify the watering holes, and set up a soap box (virtual or otherwise) • Invite interested folk to come and chat • Train members to clearly, concisely, and powerfully communicate the vision • Convene your movement members often for inspiration • Set quotas for contacts: get your first 100 appeals in • Master the 30-second appeal: train yourself in all ways to be concise and incisive about your movement’s great burden and vision • Adopt and use selectively social media as the new megaphone • Pursue good leads rigorously; be skeptical of things too good to be true • Learn from the stories of others • Put it all on the table; then take it off as you come to agreement with others