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Table of Contents

There’s No Right Way to Use This Book . . . . . . . 7 Be a Prisoner and a Fool for Christ: Sin Boldly as the Lone Screwball . . . . . . . 10 “You Are Here”: Sketch Out Your Place on Your Movement’s Profile . . . 11 Hide in Plain Sight: Be “Certifiably Identifiable” . . . . . . . . 12 Fly Out Front for All to See: Incarnate the Vision . . . . . . . . . . 13 Gather Disciples: Earmark and Celebrate the First Followers . . . . . 14 FormYour Own “Round Table”: Put Together Adhoc Teams for Maximum Impact . . . 15 Give a Certain Sound: Talk Up the Movement with Everyone, Everywhere. . . 16 Show before You Tell: Embody the Movement in Its Mantras, Images, Themes, and Stories . . . . . . . . 17 Recognize and Release Movement Leaders (i.e., ThoseWhomPeople Actually ListenTo and Follow!) . . . 18 Create Templates That Work: Standardize Everything That Makes Multiplication Efficient . . . . . . . . . 19