Get Up and Go

20 / Get Up and Go

None of the major independent labels, artists, or thinkers have become “successful” from a main- stream perspective; rather, they have opted to imagine for themselves what “success” might look and feel like, and they have dedicated themselves to making that happen. Your work needs to be important enough for you to do it even if it seems to you that no one else cares or supports it. It has to be something that you are passionate enough about to be exposed to criticism without being withered by it. Ultimately, DIY ethics allow you to focus on what really matters, and allow you to embrace responsibility for both the successes and the failures of ventures that are undertaken boldly and clearly, with joy and without the need for approval.